EQUINE HEALTH CARE PRIVACY AND SECURITY POLICY
December 30, 2003

Equine Health Care believes that electronic privacy is crucial to the ongoing success of the Internet as a service, commercial, and entertainment medium. Our policy is to keep the personal information we receive from our visitors completely confidential, and used solely for internal purposes. We will not sell or share your personal information with any other parties except to complete your transaction with us.

Use of Personal Information

Because we collect information on our website for various reasons, we have outlined what information we collect and what we do with it in the following sections:

Order Forms

Our site uses order forms for customers to request information and products. We collect your contact information (such as your e-mail address) and financial information (such as credit card numbers). Contact information from the order form is used to send orders and information to our customers. Your contact information also lets us get in touch with you when necessary. We use financial information to complete payment for products that you have purchased.

Use of Cookies

Equine Health Care uses a technology called "cookies" which stores small pieces of information on your computer. We use this technology only to store and transmit the contents of your shopping basket. The cookies are cleared after you submit your order. Sites often use cookies to identify repeat visitors and offer them personalized service, but we do not.

Use of IP Addresses

We use your computer's IP (Internet Protocol) address to administer our website. Your IP address is used to help identify you and your time spent at our site, and to gather broad demographic information. This allows us to see which parts of our site users are visiting. We do not link IP addresses to anything personally identifiable.

Other Sites

The Equine Health Care site contains limited links to other sites. Equine Health Care is not responsible for the privacy practices or the content of such websites.

Security

This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. When a user submits personal or financial information, it is kept on a secure computer not accessible from the Internet. This prevents any malicious use of your information.

Further, users only transmit personal information over a secure sockets layer (SSL) connection, which encrypts each transaction. Users can tell if SSL is guarding their transaction by checking the URL of the site you are visiting. It should change from "http" to "https" when processing secure transactions. Many browsers also have a symbol in the browser window that indicates an SSL connection. Equine Health Care uses Cardservice International, Inc. for final credit card processing. This vendor is one of the industry leaders in electronic commerce and payment services with the most secure electronic payment gateway in the industry. We encourage you to also examine their privacy policy at http://www.cardservice.com/privacy_policy.aspx.

Opt-Out Policy

Users have the following options for removing their information from our database, or to not receive future communications from Equine Health Care:

Send e-mail to mporter@equinehealthcare.com

or

Send mail to the following postal address:
Equine Health Care
4350 Harrodsburg Rd.
Lexington, Kentucky 40513-9701
USA

Contacting Equine Health Care

If you have any questions about this privacy statement, the practices of Equine Health Care, or your dealings with our website, please contact:

Mimi Porter
Equine Health Care
4350 Harrodsburg Rd.
Lexington, Kentucky 40513-9701
USA